HØJ (pronounced "high") is a Danish company that designs and manufactures smoking accessories. The company was founded in 2017 by a group of entrepreneurs frustrated with the market's lack of quality smoking accessories.

HØJ's mission is to create innovative, high-quality, functional, aesthetically pleasing smoking products. They use premium materials such as anodized aluminum, stainless steel, and borosilicate glass to create durable, long-lasting products.

One of HØJ's most popular products is the KØL pipe, which features a unique vortex cooling and filtering technology that provides a smooth, coughless smoking experience. The KØL pipe also uses magnetic assembly for easy cleaning and has an ergonomic design that fits comfortably in hand.

HØJ is committed to sustainability and ethical production practices. They use recyclable materials whenever possible and work with manufacturers who follow fair labor practices. Their products are sold online and in select retail stores worldwide.