How Cannabis Culture is Shaping Pop Culture in 2025

Cannabis culture, once relegated to the margins of society, has changed into a mainstream phenomenon that continues to shape popular culture in profound ways. In 2025, the cannabis movement will be more integrated into mainstream media, music, movies, and fashion than ever before. 

From celebrity endorsements and cannabis-themed events to the growing representation of cannabis in popular films and shows, cannabis has transcended its once-taboo status to become a symbol of self-expression, and rebellion*. This article explores how cannabis culture is shaping pop culture in 2025, illustrating how the cannabis revolution is influencing everything from music and fashion to entertainment and beyond.

Cannabis in Mainstream Media: Breaking Down Stigmas

In 2025, cannabis is no longer seen as a niche interest; it’s a dominant force in mainstream media. Television shows, news outlets, and digital platforms have all choosed cannabis in a way that feels both organic and, for many, inevitable.

Several high-profile streaming services now feature shows that revolve around cannabis culture, offering viewers a deep look into the lifestyles and experiences of cannabis users. These shows not only celebrate cannabis use but also address its cultural significance and even explore the struggles faced by those in the cannabis industry.

One of the most notable trends is the rise of cannabis-themed talk shows and podcasts. These platforms provide a space for celebrity interviews, discussions on the latest cannabis innovations, and stories about the ongoing fight for cannabis legalization. Cannabis advocates, industry leaders, and even policymakers now regularly appear on major media outlets, discussing everything from the potential of cannabis* to the intricacies of legal cannabis markets*.

In print media, cannabis has also entered the fold, with major publications incorporating cannabis-related content. Lifestyle magazines, mainstream newspapers, and even fashion-focused outlets now regularly feature articles on cannabis, exploring everything from strain reviews to the latest in cannabis tech and accessories. This shift not only educates the public but also normalizes cannabis use in the same way that alcohol or coffee consumption has been normalized in society.

Cannabis and Music: A Cultural Soundtrack

Cannabis has long had a deep connection with the music world, and in 2025, this relationship will be stronger than ever. Artists across genres use cannabis as both a creative tool and a personal statement. From hip-hop to reggae, rock to electronic music, cannabis culture is firmly ingrained in the fabric of the music industry.

In particular, cannabis has become a symbol of rebellion, within the music world. In hip-hop, cannabis is often referenced in lyrics, and many artists openly advocate for its legalization and responsible use. Legendary figures like Snoop Dogg and Wiz Khalifa continue to influence mainstream music culture with their love for cannabis, frequently releasing cannabis-related products, collaborating with brands, and even hosting cannabis-centric events.

Cannabis festivals, once a niche event, have become a staple of the music festival scene. Festivals like the "Cannabis Cup" and "WeedCon" are becoming must-attend events where music and cannabis intersect.

These events feature live performances from top artists while offering cannabis enthusiasts the opportunity to sample new strains, enjoy cannabis-infused products*, and discuss the latest trends in the cannabis industry. The combination of music and cannabis creates an atmosphere of freedom and creativity*, reinforcing the idea that cannabis is not just a product, but a lifestyle.

Many musicians are also selecting cannabis in their branding, launching cannabis lines, edibles*, and accessories. For example, artists like Seth Rogen, Jay-Z, and Rihanna have their cannabis brands, each promoting different aspects of cannabis culture, such as recreation. These celebrity-endorsed products are further cementing cannabis’ place in mainstream music culture.

Movies and TV Shows: Cannabis on the Big Screen

The portrayal of cannabis in film and television has come a long way. In the 2020s, we’ve seen a shift from the stereotypical portrayal of cannabis users as lazy stoners to more nuanced representations that highlight the diverse reasons people use cannabis. In 2025, cannabis is often featured in both comedic and serious contexts, demonstrating its widespread acceptance and impact on modern culture.

Cannabis-themed films and television shows are becoming increasingly popular, with storylines that involve characters using cannabis in a variety of settings—whether for recreational use or as a way to explore social issues. Shows like High Town, Weeds, and Disjointed are just a few examples of how cannabis is represented in mainstream television. These programs break down the stigma surrounding cannabis use and help to present it as a normal part of modern life.

Furthermore, major movie studios no longer hesitate to incorporate cannabis into their storytelling. Cannabis usage in films like The Beach Bum (2019) or Pineapple Express (2008) showcases how cannabis is being woven into both the narrative and the culture of contemporary cinema. The portrayal of cannabis in the film has shifted from its past depiction as a dangerous or rebellious substance to something more mainstream—integrated into everyday life and culture.

Cannabis consumption has also appeared in several blockbuster franchises, as filmmakers recognize its growing cultural relevance. These representations are more inclusive, often showing people of all ages, races, and walks of life enjoying cannabis in various contexts.

Cannabis in Fashion: A New Trend for 2025

Cannabis has made its way into fashion, with designers, brands, and influencers adopting cannabis motifs and aesthetics in their collections. The cannabis leaf is now a recognizable symbol in the world of fashion, appearing on everything from high-end clothing lines to streetwear. In 2025, it’s not uncommon to see luxury brands collaborating with cannabis companies to create cannabis-inspired collections.

Streetwear brands have especially selected cannabis culture, integrating cannabis-related symbols, phrases, and imagery into their clothing. From t-shirts and hoodies adorned with cannabis leaves to hats and shoes featuring slogans like “Legalize It” or “Stay High,” cannabis is now a visual expression of personal freedom* and rebellion* within the fashion world.

Additionally, cannabis-infused beauty products are becoming a major trend. Cannabidiol (CBD) products*, in particular, are now featured in skincare, haircare, and makeup lines, with a focus on wellness* and relaxation*. These products are marketed as luxurious yet accessible, and the inclusion of CBD reflects society's growing acceptance of cannabis as a potential wellness*.

Celebrities and influencers are also a driving force behind cannabis-inspired fashion. Many high-profile figures wear cannabis-themed attire, attend cannabis-related events, or even launch their cannabis clothing lines. This continued blending of cannabis and fashion further normalizes its presence in everyday life.

Cannabis-Themed Events: Celebrating a Cultural Shift

Cannabis-themed events have exploded in popularity, and in 2025, they will be a central part of the pop culture calendar. From festivals like the "Cannabis Cup" to pop-up shops and cannabis food fairs, these events offer a way to celebrate cannabis in all its forms.

In addition to these festivals, cannabis has also made its way into mainstream events. For example, fashion weeks, music festivals, and even sports events are beginning to feature cannabis-centric activations. Cannabis lounges and product demonstrations at major events are becoming more common, offering consumers the chance to explore cannabis culture more interactively.

These events not only celebrate cannabis but also advocate for legalization and the social justice issues surrounding the cannabis industry. Many of these gatherings focus on spreading awareness about the potential of cannabis*, as well as providing a platform for marginalized communities affected by the war on drugs.

Conclusion: The Future of Cannabis in Pop Culture

In 2025, cannabis is undeniably woven into the fabric of pop culture. From music and movies to fashion and mainstream media, cannabis has shed its stigmatized image and is now choose as a cultural symbol of creativity*, and self-expression*. 

The ongoing normalization of cannabis use continues to break down barriers and promote acceptance, making cannabis culture an integral part of modern life. As society continues to change, cannabis will likely remain a driving force in shaping the trends, values, and expressions of pop culture in the years to come.

With more celebrities, influencers, and consumers selecting cannabis, it is clear that the cannabis revolution is far from over—it's just beginning.

These statements have not been reviewed by the Food and Drug Administration. The products mentioned in this article are not intended to diagnose, treat, cure, or prevent any disease.